I spent over a decade inside businesses that were genuinely good at generating leads — call centres, sales rooms, live B2B campaigns. I know what a full pipeline looks like from the inside. I know what it costs in time, headcount, and infrastructure to keep it running. And I know exactly what happens when it goes quiet.
For five years I invested everything I had into specialist digital marketing training through Rich & Niche Academy — studying inbound and outbound lead generation, paid media, CRM architecture, email automation, conversion optimisation, and LinkedIn strategy. Not courses for the sake of it. Methods I tested in real businesses, in real campaigns.
Most B2B businesses in the £250k–£2m range have the same problem: they're good at what they do, they get results for clients, but they're dependent on referrals and don't have a predictable pipeline. The owner is the marketing department. They've either tried agencies who overpromised, or they've been meaning to sort it out themselves for two years.
The Pipeline Engine is my answer to that problem. A complete, done-for-you B2B lead generation system — built in 90 days, fuelled every month, owned by you from day one. Everything I've learned about what actually works, built specifically for your business, with zero outsourcing.
You deal with me directly from day one. Not an account manager. Not a junior. Me. Every piece of copy, every sequence, every system — written, configured, and tested by the person whose name is on the door.
Background
The background
Rich & Niche Academy
Five years studying every channel that goes into a B2B lead generation system — inbound, outbound, paid media, CRM, conversion optimisation, email automation. Applied in real businesses throughout, not just studied in theory.
B2B Sales & Lead Generation
Over a decade inside high-volume B2B sales environments — call centres, live sales rooms, and direct campaigns. Built a ground-level understanding of what makes a qualified pipeline tick and what kills one.
The Pipeline Engine
Everything from those 10+ years channelled into one offer: a done-for-you B2B lead generation system, built in 90 days, fuelled monthly, owned by you. No juniors, no outsourcing, no mystery.
You always deal with me
Every call, every piece of work, every decision — I'm the person doing it. No account manager buffer. No junior handoff halfway through.
No outsourcing, ever
Your ICP, your copy, your sequences — written by me, not by a subcontractor in a different timezone. The quality is consistent because the person is consistent.
You own everything
Every asset built is yours from day one. CRM access, sequences, content, the lot. If you cancel Phase 2, you keep the engine.