Terms of Service

1. About these terms

These terms govern the relationship between Pipeline Engine (a trading name of My OPMA Ltd, registered in England and Wales) and any individual or business ("the Client") that engages our services. By entering into a service agreement with us, you agree to these terms.

If you have any questions, contact us at hello@thepipelineengine.com before signing any agreement.

2. Our services

Pipeline Engine provides done-for-you B2B lead generation services, structured in two phases:

• Phase 1 — The Build: A 90-day engagement in which we design, build, and launch your inbound and outbound pipeline system. The exact scope is agreed in writing before work begins.
• Phase 2 — The Fuel: An ongoing monthly engagement in which we maintain, operate, and optimise the system built in Phase 1. This phase is optional and runs on a rolling monthly basis.

The specific deliverables, timelines, and fees for each engagement are set out in a separate proposal or statement of work, which forms part of the agreement between us.

3. Fees and payment

• Fees are set out in the proposal or statement of work provided to you.
• Invoices are due within 14 days of the invoice date unless otherwise agreed in writing.
• We reserve the right to pause work on your project if invoices remain unpaid beyond their due date.
• All fees are exclusive of VAT where applicable.
• For Phase 2, ad spend (e.g. paid advertising budgets) is separate from our management fee and is agreed with you in advance. Ad spend is billed to you directly by the relevant platform.

4. Cancellation

• Phase 1: Once work has commenced, the Phase 1 fee is non-refundable. If you choose to terminate Phase 1 before completion, any work completed up to that point remains yours to keep.
• Phase 2:You may cancel Phase 2 at any time by giving 30 days' written notice. No penalty applies. The final month's fee covers the notice period.
• We reserve the right to terminate the engagement if fees remain unpaid for more than 30 days, or if the working relationship breaks down irreparably. In such cases, any assets already delivered remain yours.

5. Delivery guarantee

We commit to delivering the Phase 1 system within 90 days of the agreed start date. If we fail to deliver within this timeframe due to reasons within our control, you will not be charged for the final month of Phase 2 (if applicable). This guarantee does not apply where delays are caused by the Client (e.g. failure to provide required information, approvals, or access in a timely manner).

6. Ownership of assets

All assets created during Phase 1 — including but not limited to copy, email sequences, landing pages, CRM configurations, and content — transfer to the Client upon completion of Phase 1, subject to full payment of Phase 1 fees.

Assets created during Phase 2 transfer to the Client on an ongoing basis as they are delivered, subject to monthly fees being up to date.

We retain the right to reference the engagement in general terms as part of our portfolio (e.g. "worked with a B2B service business in X sector") unless you request otherwise in writing.

7. Client responsibilities

To allow us to deliver effectively, you agree to:

• Provide timely access to any tools, platforms, or accounts we reasonably require
• Review and approve deliverables within agreed timeframes
• Provide accurate information about your business, target market, and offer
• Make yourself available for scheduled calls and check-ins

Delays caused by the Client do not entitle the Client to a refund or extension of the delivery guarantee.

8. Results

We commit to building and maintaining the systems and activities set out in the agreed scope of work. We do not guarantee specific outcomes such as a defined number of leads, calls, or revenue, as these depend on factors outside our control including market conditions, your offer, and your ability to close conversations.

What we guarantee is the work itself — the infrastructure built, the outreach conducted, and the systems maintained — delivered to a professional standard.

9. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the engagement. This includes business strategy, client data, pricing, and any information marked as confidential. This obligation survives termination of the agreement.

10. Limitation of liability

To the extent permitted by law, our total liability to you in connection with our services shall not exceed the total fees paid by you to us in the three months preceding the claim.

We are not liable for any indirect, consequential, or loss-of-profit damages arising from our services or any failure to deliver results.

11. Governing law

These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.

12. Changes to these terms

We may update these terms from time to time. The date at the top of this page reflects the latest revision. Continued use of our services after an update constitutes acceptance of the revised terms.

13. Contact

Pipeline Engine / My OPMA Ltd
hello@thepipelineengine.com